BG's was born out of the desire to create clothing for young, professional women in the urban environment, yet who are deeply connected to their hippie roots. The brand’s philosophy is to provide women with high quality, luxurious clothing, with fabrics sourced locally and internationally, including France and Italy. The aim here is to provide a comfortable, casual and sometimes fun take on essential items for the city.
Beste Gurel approaches her design process from a philosophical and spiritual stand-point, reflecting her own ''flower-child'' stance. She strives to combine this sensibility with pieces that are key to the wardrobe, and tat are timeless and easily combined with other items of clothing. Memory, dreams and the environment are what informs Beste’s creations.